Data ethics

Technological developments have in history always at some point during their implementation into society forced us to revisit laws, but in particular also ethical value systems and limits.

What we experience these years is a pace of technological developments as never seen before. Evidently laws have not followed pace with the countless ethical implications of today’s rapid technological development. Now we are questioning the ethics of automatic systems designed to collect data on us en masse, algorithms designed to predict and profile us, technologies used to surveil us and manipulate us and not the least business models profiting from the most private details on individuals.

Data ethics is an approach that goes beyond what is “just and perhaps legally acceptable” when dealing with data in the digital age and takes account of the new user demands for control, as well as ethical implications and risks for the individual. It is a constructive, action oriented and human centric approach.

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