Data Ethics – The New Competitive Advantage (The Book)

The book is written by Gry Hasselbalch and Pernille Tranberg.

Respect for privacy and the right to control one’s own data are becoming key parameters to gain a competitive edge in today’s business world. Companies, organisations and authorities which view data ethics as a social responsibility, giving it the same importance as environmental awareness and respect for human rights, are tomorrow’s winners. Digital trust is paramount to digital growth and prosperity.
This book combines broad trend analyses with case studies to examine companies which use data ethics to varying degrees. The authors make the case that citizens and consumers are no longer just concerned about a lack of control over their data, but they also have begun to act. In addition, they describe alternative business models, advances in technology and a new European data protection regulation, all of which combine to foster a growing market for data-ethical products and services. The authors’ critical look at tech trends and the ethical dilemmas intertwined with them is sure to interest responsible key players seeking out the best way to get started with data ethics and how to use it to develop digital trust.

Buy the book directly from the authors

(The book is also available as kindle and ePub on Amazon and iBooks)

From the book:

“Privacy by design to me means that we take the position of the privacy aware and concerned customer and we build a way for them to get what they want.” – Matas Petrikas, Vai Kai

”If a company’s concentration and use of data destroys competition, we will need to ensure a level playing field.” -Margrethe Vestager, EU Competition Commissioner

“Now we see the emergence of new companies that take privacy as a starting point.” -Erik Huizer, Internet Hall of Fame

”The only next step for businesses is to move from a liability and compliance mentality to a more ethical approach.” -Robin Wilton, Internet Society

“Investors are increasingly looking at both security breaches, but also consumer privacy with the scandals that have erupted around privacy and surveillance, as what they call in that business ’a material risk’.” -Rebecca MacKinnon, Ranking Digital Rights


Reviews of Danish edition published in September 2016:

“It is excellent and without exaggeration a must read for anyone who on a commercial or political level are dealing with big data ..” Økonomisk Ugebrev, Berlingske Business.

“Creepily relevant….I encourage every journalist working with societal topics, to take an interest in the subject. This book is a good place to start” Journalisten, Union of Journalists.
“The book shows a collosal understanding of the Internets development and status and the ethical dilemmas that follow… broad acquisition recommended” Review for Danish libraries acquistion of new books.

IAPP – Data Protection Intensive conference, 2017

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