Gry Hasselbalch is one of the founders of the thinkdotank, member of the European Commission’s  High-Level Group on AI and author of the influential book Data Ethics – The New Competitive Advantage (Hasselbalch & Tranberg, 2016). She is an independent advisor and expert shaping policy and the public debate in media and in venues worldwide on issues related to the governance and ethics of emerging data technologies.

Trustworthy AI and the European Agenda
Gry is an advocate of the European “third way” in AI innovation and works to create awareness about the ethical requirements for Trustworthy AI.

She is a member of the European Commission’s high level group on AI that among others developed ethics guidelines and policy recommendations for the development of AI in Europe. In addition, she was a long time committee member of the IEEE’s Global Initiative for Ethical Considerations in the Design of Autonomous Systems  and is the Vice Chair of the P7006 – IEEE Standard for Personal Data Artificial Intelligence (AI) Agent).

Gry has written several articles about i.e. the ethical and societal implications of AI, data ethics of internet connected intelligent toys and AI public discourse.

Data Ethics
Gry is one of the founders of the thinkdotank DataEthics and has for years worked to influence policy making and business development with a perspective on data ethics. She created the ‘Privacy as Innovation’– series of sessions, background papers and network at the UN Internet Governance Forum that brought together civil society, governmental and industry stakeholders.

In 2016, she published the book Data Ethics – The New Competitive Advantage (Hasselbalch, Tranberg) that explores data ethics as a legal, social and business development. Gry is also an independent ethics expert for the European Commission Horizon2020 programme and the ERCEA.

In 2018, Gry was elected as one of the 12 members of the data ethics expert committee established to create recommendations for the Danish government. This group’s report was published in November 2018.

Talks and press
Gry speaks at venues worldwide to all types of audiences from policymakers to engineers and educators. See for example this Mozilla Talk  (Paris), this keynote on data ethics as a competitive advantage (Copenhagen), this CPDP debate on ethical data handling (Brussels), this UN Internet Governance Forum on ethics and IoT(Brazil).
She has on several occassions been invited to speak at interntional agenda setting policy fora such as the German Marshall fund’s Brussels Forum 2019 and the Club of Three’s plenary meeting 2019.

Gry is often called upon by media as an expert (see e.g. Al Jazeera1, AlJazeera2, Tech for Good Life podcast).

Current research
Gry is a PhD fellow at University of Copenhagen (2017-2020) sheding light on the interests and the economic, social and cultural contexts of the meaning creation of data ethics in European policymaking. See for example:

Making sense of data ethics. The powers behind the data ethics debate in European policymaking (2019), Internet Policy Review 

Youth and the internet
Gry was a driving force in the field of youth online rights, technology and privacy working for many years in the Danish Media Council where she established the national EU Safer Internet Centre.

As a key component in the pan European network of the national centres in 30 EU countries Insafe, she acted in policy settings as national and European representative, but also worked on the ground teaching youth, parents and educators basic technology awareness.

Visit to see Gry’s publications, surveys, videos, posts and advocacy from 10+ years in the intersection of the Internet and society.

Visit for more information about the thinkdotank.

Gry works primarily for Danish and European organisations, speaks Italian and is fluent in Danish and English.

Contact Gry: