Gry Hasselbalch works with the industry, policymakers, NGOs and end users in the cross field of tech, ethics, human rights and society.  She has for years focused on the international data ethics agenda and is cofounder of the thinkdotank and co author of the book Data Ethics – The New Competitive Advantage (2016). Gry is member of the European Commission’s High Level Expert Group on AI.


She is one of the founders of the thinkdotank DataEthics and has for years worked to influence policy making and business development with a perspective on data ethics. She created the ‘Privacy as Innovation’– series of sessions, background papers and network at the UN Internet Governance Forum that brought together civil society, governmental and industry stakeholders. She regularly speaks at conferences and events and has contributed to a number of influential reports, expert groups and surveys regarding online privacy and data ethics. In 2016 she published the book Data Ethics – The New Competitive Advantage (Hasselbalch, Tranberg) that explores data ethics as a legal, social and business development. Gry is also an independent ethics expert for the European Commission Horizon2020 programme and the ERCEA. In March 2018, Gry was elected as one of the 12 members of the Danish government’s data ethics expert committee. This group’s report was published in November 2018.


Gry is a member of the European Commission’s high level group on AI that among others developed the Ethics Guidelines for Trustworthy AI and policy recommendations for the development of AI in Europe. In addition, she was a long time committee member of the IEEE’s Global Initiative for Ethical Considerations in the Design of Autonomous Systems   and is the Vice Chair of the P7006 – IEEE Standard for Personal Data Artificial Intelligence (AI) Agent) where she provides input on the data ethical implications of AI. She has written several articles about i.e. the ethical and societal implications of AI, data ethics of internet connected intelligent toys and AI public discourse.


Gry was a driving force in the field of youth online rights, technology and privacy working for many years in the Danish Media Council where she established the national EU Safer Internet Centre. As a key component in the pan European network of the national centres in 30 EU countries Insafe, she acted in policy settings as national and European representative, but also worked on the ground teaching youth, parents and educators basic technology awareness.


Gry is often called upon by media as an expert (e.g. Al Jazeera1, AlJazeera2, Tech for Good Life podcast) and speaks at venues worldwide to all types of audiences from policymakers to engineers and educator(e.g. this Mozilla Talk  (Paris), this key note on data ethics as a competitive advantage (Copenhagen) this CPDP debate on ethical data handling (Brussels), this UN Internet Governance Forum on ethics and IoT(Brazil), this key note at IAPP Data Protection conference (London), this talk on the language of privacy at Indie Summit).


Gry is currently conducting a study that aims to shed light on the interests and the economic, social and cultural contexts of the meaning creation of data ethics in current business development. A specific focus will be on the creation of business ethics and standards as they are evolving right now in the context of a new European data protection legislation. The study’s ultimate aim is to create transparency in the societal ongoing negotiation process of data ethics in the digital data age. The study is conducted at the department of Information Studies at the Faculty of Humanities, University of Copenhagen and will among others be based on ethnographic research.



Visit to see Gry’s publications, surveys, videos, posts and advocacy from 10+ years in the intersection of the Internet and society.

Gry is based in Rome, Italy and Copenhagen, Denmark

She works primarily for Danish and European organisations, speaks Italian and is fluent in Danish and English.


Photo by Andreea M Belu