For more than 10 years, Gry has worked with the industry, policymakers, NGOs and end users in the cross field of tech, ethics, human rights and society. Previously in European internet governance as manager of the Danish Media Council’s EU Aware Centre on youth and tech, currently as an independent advisor on data ethics. Still with one foot in the policy field as a data ethics expert for the European Commission’s Horizon2020 and the ERCEA, she also works closely with the people who designs the systems e.g. via the IEEE Global Initiative for Ethically Aligned design of AI as vice chair of the P7006 standard on personal AI agents. Gry is coauthor of the book Data Ethics – The New Competitive Advantage (2016) and behind several studies, articles and reports, including TechCrunch, DailyDot and OpenDemocracy contributions. She is often called upon by media, and has spoken at venues worldwide to all types of audiences from policymakers to engineers and educators.



Gry is an independent advisor for organisations on data ethics. She is one of the founders of the thinkdotank DataEthics and has for years worked to influence policy making and business development with a perspective on data ethics. She created the ‘Privacy as Innovation’– series of sessions, background papers and network at the UN Internet Governance Forum that brought together civil society, governmental and industry stakeholders. She is author of the book Data Ethics – the new competitive advantage by Gry Hasselbalch and Pernille Tranberg.


Gry is a long time committee member of the IEEE’s Global Initiative for Ethical Considerations in the Design of Autonomous Systems  , (Vice Chair of the P7006 – IEEE Standard for Personal Data Artificial Intelligence (AI) Agent )where she provides input on the data ethical implications of AI. She gives talks on the ethical implications of the development of AI/autonomous systems and have written several articles about i.e. the ethical and societal implications of AI, data ethics of internet connected intelligent toys and AI public discourse.


Gry has been a driving force in the field of youth online rights, technology and privacy working for 10 years in the Danish Media Council where she among others established the national EU Safer Internet Centre. As a key component in the pan European network of the national centres in 30 EU countries Insafe, she acted in policy settings as national and European representative, but also worked on the ground teaching youth, parents and educators basic technology awareness.


She regularly speaks at conferences and events in intergovernmental settings and has throughout the years contributed to a number of influential reports, expert groups and major surveys related to youth, technology, privacy and consumer education in Europe. She has authored and co-authored several articles on privacy discourses in business and public policymaking. Gry is an independent ethics expert for the European Commission Horizon2020 programme and the ERCEA.



Visit to see Gry’s publications, surveys, videos, posts and advocacy from 10+ years in the intersection of the Internet and society.

Gry is based in Rome, Italy and Copenhagen, Denmark

She works primarily for Danish and European organisations, speaks Italian and is fluent in Danish and English.


For more info on Grys consultancy for companies and organisations check out: Gry Hasselbalch