For more than 10 years, Gry has worked with the industry, policymakers, NGOs and end users in the cross field of tech, ethics, human rights and society. Previously in European internet governance as manager of the Danish Media Council’s EU Aware Centre on youth and tech, currently as an independent advisor on data ethics and co founder of the thinkdotank Still with one foot in the policy field as a data ethics expert for the European Commission’s Horizon2020 and the ERCEA, she also works closely with the people who designs the systems e.g. via the IEEE Global Initiative for Ethically Aligned design of AI as vice chair of the P7006 standard on personal AI agents. Gry is coauthor of the book Data Ethics – The New Competitive Advantage (2016) and behind several studies, articles and reports, including TechCrunch, DailyDot and OpenDemocracy contributions. She is often called upon by media, and speaks at venues worldwide to all types of audiences from policymakers to engineers and educators.



Gry is an independent advisor for organisations on data ethics. She is one of the founders of the thinkdotank DataEthics and has for years worked to influence policy making and business development with a perspective on data ethics. She created the ‘Privacy as Innovation’– series of sessions, background papers and network at the UN Internet Governance Forum that brought together civil society, governmental and industry stakeholders. She is author of the book Data Ethics – the new competitive advantage by Gry Hasselbalch and Pernille Tranberg.


Gry is a long time committee member of the IEEE’s Global Initiative for Ethical Considerations in the Design of Autonomous Systems  , (Vice Chair of the P7006 – IEEE Standard for Personal Data Artificial Intelligence (AI) Agent) where she provides input on the data ethical implications of AI. She has written several articles about i.e. the ethical and societal implications of AI, data ethics of internet connected intelligent toys and AI public discourse.


Gry was a driving force in the field of youth online rights, technology and privacy working for 10 years in the Danish Media Council where she established the national EU Safer Internet Centre. As a key component in the pan European network of the national centres in 30 EU countries Insafe, she acted in policy settings as national and European representative, but also worked on the ground teaching youth, parents and educators basic technology awareness.


She regularly speaks at conferences and events and has throughout the years contributed to a number of influential reports, expert groups and major surveys related to youth, technology, privacy and consumer education in Europe. She has authored and co-authored several articles on privacy discourses in business and public policymaking. Gry is an independent ethics expert for the European Commission Horizon2020 programme and the ERCEA.


Gry is currently conducting a study that aims to shed light on the interests and the economic, social and cultural contexts of the meaning creation of data ethics in current business development. A specific focus will be on the creation of business ethics and standards as they are evolving right now in the context of a new European data protection legislation. The study’s ultimate aim is to create transparency in the societal ongoing negotiation process of data ethics in the digital data age. The study is conducted at the department of Information Studies at University of Copenhagen and will among others be based on ethnographic research.


This is Grys consultancy site. For more info on specific services (assessments, talks, reports and research) check out: Services


Visit to see Gry’s publications, surveys, videos, posts and advocacy from 10+ years in the intersection of the Internet and society.

Gry is based in Rome, Italy and Copenhagen, Denmark

She works primarily for Danish and European organisations, speaks Italian and is fluent in Danish and English.