Advisor on data ethics and the social implications of technologies. Co founder of the ThinkDoTank DataEthics and author of the book Data Ethics – The New Competitive Advantage. Her experience in European Internet policy and digital rights includes the role as an independent expert for the European Commission’s Horizon2020 and the European Research Council ERC and 10 years in the pan-EU network Insafe. She started the ’privacy as innovation’ – series of debates and network at the UN Internet Governance Forum. She is behind several studies, articles and reports on digital challenges and consumer awareness. TechCrunch, Dailydot and OpenDemocracy contributor. Also a member of the personal data committee of the IEEE Global Initiative for Ethical Considerations in the Design of Autonomous Systems.


Gry is an independent advisor for organisations on data ethics. She is one of the founders of the thinkdotank DataEthics and has for years worked to influence policy making and business development with a perspective on data ethics. She created the ‘Privacy as Innovation’– series of sessions, background papers and network at the UN Internet Governance Forum that brought together civil society, governmental and industry stakeholders. She is author of the book Data Ethics – the new competitive advantage by Gry Hasselbalch and Pernille Tranberg.


Gry is a long time committee member of the IEEE’s Global Initiative for Ethical Considerations in the Design of Autonomous Systems where she provides input on the data ethical implications of AI. She gives talks on the ethical implications of the development of AI/autonomous systems and have written several articles about i.e. the ethical and societal implications of AI, data ethics of internet connected intelligent toys and AI public discourse.


Gry has been a driving force in the field of youth online rights, technology and privacy working for 10 years in the Danish Media Council where she among others established the national EU Safer Internet Centre. As a key component in the pan European network of the national centres in 30 EU countries Insafe, she acted in policy settings as national and European representative, but also worked on the ground teaching youth, parents and educators basic technology awareness.


She regularly speaks at conferences and events in intergovernmental settings and has throughout the years contributed to a number of influential reports, expert groups and major surveys related to youth, technology, privacy and consumer education in Europe. She has authored and co-authored several articles on privacy discourses in business and public policymaking. Gry is an independent ethics expert for the European Commission Horizon2020 programme and the European Research Council.


Gry has an M.A. in Media and Communications Studies from Goldsmith’s University, London, a candidate degree in philology with specialization in Media Theory from University of Copenhagen. She also did an exam in International Human Rights Law at the Faculty of Law at the University of Copenhagen in 2010 where she received the highest grade for her paper on privacy and jurisdiction in the network society.


Visit to see Gry’s publications, surveys, videos, posts and advocacy from 10+ years in the intersection of the Internet and society.

Gry is based in Rome, Italy and Copenhagen, Denmark

She works primarily for Danish and European organisations, speaks Italian and is fluent in Danish and English.


For more info on Grys consultancy for companies and organisations check out: Gry Hasselbalch