Gry Hasselbalch

Gry Hasselbalch is an author and scholar of data technology, society, ethics and power.

She is co-founder and Research Director of the European thinkdotank DataEthics that has challenged the uneven power of data and provided constructive knowledge and collaboration since 2015 and she is currently leading the Data Pollution & Power Initiative at the University of Bonn’s Institute of Science and Ethics’ AI Lab.

Her influential book Data Ethics- The New Competitive Advantage published in 2016 in Danish and English and co-authored with Danish journalist Pernille Tranberg was the first book to use the term data ethics defining it as a response to the social and ethical implications of big data business models and practices. Gry’s forthcoming book Data Ethics of Power – A Human Approach in the Big Data and AI Era that will be published with Edward Elgar Publishing in December 2021 provides an innovative ethical framework for studying and governing Big Data and Artificial Intelligence with a focus on power dynamics.

Gry was a member of the EU High Level Expert Group on AI that developed EU’s AI ethics guidelines, coined the term “Trustworthy AI” and contributed directly to the EU’s AI strategy. Today she is the Senior Key Expert on AI Ethics in the European Commission’s international outreach for a human-centric approach to artificial intelligence ( project that aims to support the Commission in setting up a global framework for ethics and trust.

Often invited for key notes, panel debates and presentations at venues worldwide to a variety of audiences – from industry leaders, policymakers to academics – she speaks about the ethics, power dynamics and interests of big data and AI.