Gry Hasselbalch is a leading European voice on AI ethics and the politics of emerging technology. A Danish scholar and author with a PhD in data ethics and power, she was part of the EU High-Level Expert Group on AI that coined the term “Trustworthy AI” and shaped Europe’s foundational AI ethics guidelines that continue to shape global AI governance today.

Her three books – Data Ethics: The New Competitive Advantage (2016, co-authored with journalist Pernille Tranberg), Data Ethics of Power – A Human Approach in the Big Data and AI Era (2021), and Human Power – Seven Traits for the Politics of the AI Machine Age (2025) – trace the history and philosophy of the data and AI era from data ethics as competitive advantage to the deeper question of human agency in an age of AI machines, and why the choices we make about AI are, at their core, choices about democracy and human power.

Since the early 2000s, Hasselbalch has contributed to the global debate on AI, digitalisation, and data ethics. She has advised governments, international organisations, and public institutions on the societal impact of AI and emerging technologies and spoken at high-level events for the European Commission and other international bodies.

Her work has been featured in CNN International, Euronews, Bloomberg, Al Jazeera, and Wired. She is recognised as a leading European voice on AI ethics,

Key topics she speaks and writes about: AI ethics, data ethics, AI governance, digital power, human-centred technology, democratic governance of data and artificial intelligence, data politics, democratic technology, European AI policy, and responsible digitalisation.

Hasselbalch is based in Copenhagen.